Apple, Facebook, China, CoVID – 2020 : The year of Upheaval
Quite a few events in past 6 Months have disrupted the adtech world as we know it. Just some if
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Technology
IDFA made Opt-in:Is this the end Of Mobile Advertising ?
On 22nd June , Apple in Developers Conference showcased the beta release for iOS14. Apart from redesigning the home screen
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Ad Targeting in a Cookie less Environment
Google announced sometime in Jan 2020, that it will shut third party cookies on Chrome by 2022 to fundamentally enhance
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Tech Partner vs. Solution Partners – Programmatic Ecosystem
Introduction: Programmatic is a large complex world of DSPs, DMPs, SSPs, etc. To add on to the complexity to the
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Does Improved Viewability Impact the CPM?
What is Viewability? A lot has been written about viewability but set the context for this post we will describe
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