Programmatic Ad Operations : A Beginners Guide
Ad Operations (Adops) is one of the key roles in the digital advertising world. For all its high tech, automation
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An introduction to Programmatic Tech Costs for Publishers!
About 50% of ad spends go to tech companies . There is limited control in hands of publishers . This article represents a broad outline of things
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8 Programmatic and Adtech trends for 2020
As per 2019 report by inMobi on state of programmatic buying in India, 25% of total digital ad spends were
Read moreNow is the Best time to do your supply path optimisation.
The COVID has created unprecedented impact on world economy and adtech has not been untouched. Most of the world in
Read morepDOOH and Location Intelligence : Future Of advertising
Programmatic Digital Out Of Home (pDOOH) pDOOH refers to all the electronic Bill boards that you see in public places
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