Ad Targeting in a Cookie less Environment
Google announced sometime in Jan 2020, that it will shut third party cookies on Chrome by 2022 to fundamentally enhance
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Programmatic
Tech Partner vs. Solution Partners – Programmatic Ecosystem
Introduction: Programmatic is a large complex world of DSPs, DMPs, SSPs, etc. To add on to the complexity to the
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Does Improved Viewability Impact the CPM?
What is Viewability? A lot has been written about viewability but set the context for this post we will describe
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Programmatic Ad Operations : A Beginners Guide
Ad Operations (Adops) is one of the key roles in the digital advertising world. For all its high tech, automation
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An introduction to Programmatic Tech Costs for Publishers!
About 50% of ad spends go to tech companies . There is limited control in hands of publishers . This article represents a broad outline of things
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