Ad Targeting in a Cookie less Environment
Google announced sometime in Jan 2020, that it will shut third party cookies on Chrome by 2022 to fundamentally enhance
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DSP
An introduction to Programmatic Tech Costs for Publishers!
About 50% of ad spends go to tech companies . There is limited control in hands of publishers . This article represents a broad outline of things
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8 Programmatic and Adtech trends for 2020
As per 2019 report by inMobi on state of programmatic buying in India, 25% of total digital ad spends were
Read moreNow is the Best time to do your supply path optimisation.
The COVID has created unprecedented impact on world economy and adtech has not been untouched. Most of the world in
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