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DSP

The Crumbling Cookie
Adtech Programmatic Technology 

Ad Targeting in a Cookie less Environment

April 22, 2021June 12, 2021 Sammy K 0 Comments Adtech, Audience, Cookies, Data Privacy, DSP, Programmatic

Google announced sometime in Jan 2020, that it will shut third party cookies on Chrome by 2022 to fundamentally enhance

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Adtech Programmatic Start Up Technology 

An introduction to Programmatic Tech Costs for Publishers!

May 6, 2020June 25, 2020 Sammy K 0 Comments Audience, DSP, Media Tax, Programmatic, SSP, tech Costs

About 50% of ad spends go to tech companies . There is limited control in hands of publishers . This article represents a broad outline of things

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Adtech landscape for 2020
Adtech Programmatic Technology 

8 Programmatic and Adtech trends for 2020

May 1, 2020June 25, 2020 Sammy K 0 Comments Adtech, Audience, DOOH, DSP, Location Intelligence, Programmatic, SSP, Supply Path Optimisation

As per 2019 report by inMobi on state of programmatic buying in India, 25% of total digital ad spends were

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Adtech Programmatic Start Up Technology 

Now is the Best time to do your supply path optimisation.

April 30, 2020April 30, 2020 Sammy K 0 Comments Ads.txt, Adtech, DSP, Programmatic, SPO, SSP, Supply Path Optimisation

The COVID has created unprecedented impact on world economy and adtech has not been untouched. Most of the world in

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Singapore Attractions

Universal Studio - Shrek Palace and Ride
Singapore Bay
Singapore - Gardens By the Bay
Indian Rhinos

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